What is the Facebook Pixel & how do I use it? In a recent blog we explored the wonders of remarketing and retargeting in your business marketing strategies. Here we take a look at an important little analytics tool, the Facebook Pixel, as a means to measure the effectiveness of your advertising by understanding the…

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What is SEO and how does it impact on my business? Search Engine Optimisation (SEO) is a term given to actions you can take to ensure your website can be found in search engines. It includes the addition of words and phrases relevant to what the site is offering providing a level of website quality…

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“Creepy” or the ultimate conversion tool? One of the most common things we hear from businesses is… “we have an up-to-date website and a social media presence… why are the phones not ringing?” Gone are the days when you place an advertisement in the phone directory and maybe one in the local paper – then…

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Google is constantly evolving, regularly updating its algorithm to make it an amazing experience for searchers. If you want your website or blog to maintain (or even grow) its Google rankings you need to look at the changes in SEO search engines and be adaptable. Here are a few of the changes already made in…

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