JUST A LITTLE BIT MORE ABOUT WHAT WE DO
Digital solutions that keep your business on the forefront of today’s technology. Get your business online and start building your digital presence. From website development, Google Business and Adwords campaigns to social media solutions where you can engage with your audience on Instagram, we can help your business achieve your digital marketing objectives.
Ready Marketing web designs are affordable, effective and most importantly deliver the best online experience for your customers.
E-commerce I Shopping Carts I Bespoke Designs I Content Creation I Events Landing Pages I Portfolios I Blogs I SEO I Social Media Integration I Training
Our web team understand the importance of conveying your message quickly to your customers. We know you have less than 7 seconds for them to learn what you sell and how they can access it.
For most websites these days, it is essential that the user experience of visiting your site on a mobile device is as clear and easy-to-use as visitors using a desktop computer. Ready Marketing always designs, develops and builds sites with this in mind - ensuring your business is accessible anywhere, anytime.
Ready Marketing's Approach – 5 easy steps
- The Brief
Before we start or even quote your website, we conduct a Website Design Brief. This provides us with the key information we need to ensure that your website suits your business, functionality requirements and your individual needs. We then deliver a tailored quote to suit your business – no packages, no templates, just a really great web solution for your business.
We have in-house Search Engine Optimisation (SEO) and Content experts who work together for the best website search and ranking outcomes for you.
To achieve this, we complete a full SEO review to identify keywords relevant to your business and more importantly, what your customers are searching. This research allows us to rewrite website content. We also ensure that all your content including images and .pdfs are adding value to your searchability and ranking against your competition. All our sites are built in a way that allows Google bots to crawl the site and index each page based on the information on each page.
- The Design
Web design is so much more than just the style of the layout. It includes the structure of the website and sitemap as well as the wireframes or layout of each page. We recognise the importance of having key information presented clearly to the end-user as well as the navigation being really user-friendly. We don’t use templates, simply because we want your website to look like YOU. The concepts presented to you will include your look and feel, your logo and your colour palette. All of the websites we create are built from scratch and completely bespoke. Our Creative Team brainstorm and review the Website Design Brief together.
- The Development
Once you have signed off on your website design, our web team bring their expert skills to the table to ensure your website not only looks good but works hard for your business. This stage includes the upload of all content and images ensuring that key information is presented clearly and navigation is simple and user-friendly. This stage is generally reliant on you to provide the information for us to collate, however we also provide copy writing and image sourcing services to enhance the finished product. Once the site is populated, there is one final round of amends before moving onto the next stage.
- Go LIVE – the exciting stage
Together we check all website functions including links, plugin and social media integration. Google Analytic tracking code is also installed, so you can measure website visitation as well as gain insight as to which information and content is being sourced and how website visitors are finding this information.
Ready Marketing uses a number of e-commerce platforms, including Shopify, Ecwid, and WooCommerce. Each of these platforms is feature rich and gives online merchants complete power over their site.
Using the inbuilt reporting tools and Google Analytics, you can easily analyse the behaviour of customers, optimise the site to achieve better results, and also have access to a number of promotional tools such as coupons, customer groups, time periods and much more.
Social Media is an increasingly integral factor in finding and sharing information online. Social media integration requirement is part of the early stage of any website specification process with Ready Marketing. More and more we are integrating Instagram galleries to share your social content on your website so potential customers are able to get to know you and what you do.
It is possible to use information from social media sites such as Facebook, Twitter and LinkedIn on third party websites, and have information going the other way so that comments and posts written on a site are posted to social media sites.
The level of interaction depends entirely on your needs and capability. Updates in the field of social media are made every day, so we ensure that we all keep our finger on the pulse by staying up-to-date via blogs and forums.
We can develop a Social Media Plan for your business which you can implement yourself, or we can implement this for you on an ongoing monthly basis. This service is particularly beneficial for business owners who just don’t have the time to implement or aren’t familiar with how social media works.
This service includes;
- Planning, set-up and development.
- Content/image sourcing and development.
- Campaign development.
- Advertising and promotions.
- Scheduling and posting.
- Measurement and review.
- Monthly meeting.
At Ready Marketing we have in-house Search Engine Optimisation (SEO) and Content experts who work together for the best website search and ranking outcomes for you.
To achieve this, we complete a full SEO review to identify keywords relevant to your business and more importantly - what your customers are searching. This research allows us to rewrite the website content. We also ensure that all your content including images and pdfs are adding value to your searchability and ranking against your competition. All our sites are built in a way that allows Google bots to crawl the site and index each page based on the information on each page.
We always begin any project with a thorough review of existing marketing, platforms used, messaging, content and communication. This provides us with the foundation to begin the work and also identifies any opportunities and gaps.
We specifically review the following:
- Website (including set up, content, and back-end for SEO and relevant titles and tags).
- Current social media accounts.
- Past email marketing content and databases.
A Recommendation Report will be developed to take advantage of opportunities and to improve overall brand awareness and engagement with your target audience.
Utilising Google Ads can help you stand out from your competitors and in-turn generate more leads and online traffic to your website. This is accomplished by paying Google to rank at the top of your industry’s search engine results, sidestepping organic searches and other industry clutter.
Through targeted copy, design and data comparison, we will setup and manage your Google Ads campaign(s). On a monthly basis we will regularly review key industry keywords and trending search terms and review of demographic and geographic targeting to ensure the campaign is delivering value for money
Email Marketing is a cost effective and efficient way of building stronger connections with your current and potential customers. We accomplish this through market specific content that suits the interests and needs of your audience, while keeping your business and brand at the core of our objectives.
The proposed work will be conducted on a monthly retainer basis, which includes the initial setup, building and maintenance of your databases as well as monthly email content and design.
Reach your target audience effectively with an efficient Facebook Campaign. Through targeted copy, design and data comparison, we will set-up and manage your Facebook Ad campaign(s), making the additional changes to ensure it is the most effective and profitable it can be.