CASE STUDY
Twisted River Wines
Crafting Personality, Creativity and Functionality into a Brand
Twisted River Wines is a multi-award winning boutique, low yielding vineyard nestled on the edge of the Goobang remnant forest near Manildra in the cool climate NSW Central Ranges.
Ready Marketing (formerly Adloyalty) were initially contracted in 2018 to assist Twisted River Wines in telling their story - conveying who they are and what they do through their general marketing and social media.
Having a background in health followed by a “vine-change” to grape growing and winemaking, the owners at Twisted River needed assistance to inject some personality, time, care, and attention into their marketing.
Initially Ready Marketing focused on content creation telling the story of the people behind the label along with their journey into winemaking. An essential element included painting a full and rich vision of the philosophy and culture behind the brand.
Holistic Approach to Marketing
Following the initial success of the project, Ready Marketing went on to provide a range of marketing assistance to Twisted River which saw both the graphic design and website building experts updating the look, feel and functionality of the vineyard’s online presence.
Digging deeper via research, review and market testing, Ready Marketing developed a social media strategy and provided recommendations, Facebook advertising campaigns, and web training to Twisted River over a number of years in order to build their online audience and overall brand awareness.
Outcomes
- A full and rich vision of the story, philosophy and culture behind the brand crafted via creative content.
- Consistent professional image for all marketing activity created – enriching overall brand identity.
- Enhanced effectual online presence achieved.
- Increased client engagement, online audience development and new client enquiry.
