CASE STUDY
Think Orange Region
Marketing an Aspirational, Accessible, Achievable Region
Ready Marketing (formerly Adloyalty) were contracted in 2019 to develop an innovative collaboration between the Local Government Areas (LGA’s) of Cabonne, Blayney and Orange.
The project was aimed at promoting the benefits of relocating and investing in the region. It included extensive campaign development and project management between the three LGA’s researching and creating content to form part of a collective bank of information presented in a website along with supporting prospectus.
Following broad regional consultation, the concept of THINK Orange Region was born. The tagline of “Aspirational, Accessible, Achievable” reflects the region’s central location, accessible transport and affordable cost of living which makes it an attractive option for those looking to relocate at any stage in life along with anyone looking to invest, do business or study.
A Full Service Project
The project utilised the full-service capacity of Ready Marketing and tapped into their strong personal investment in the region. Their extensive local knowledge and pride was reflected in every aspect including the look and feel of the website via the graphic design, written and video content.
The project included the creation of inspirational videos featuring crafted case studies, exceptional videography, along with key facts and infographics.
The potential of the region was vividly revealed in the website and the 48-page prospectus by exploring the inspirational stories of a collection of successful relocatees.
It was an exercise in showing rather than telling with the collection of case studies focusing on a broad range of people from students and “tree-changers” to people running large corporations or start-up entrepreneurs.
Outcomes
- Effectively researching and facilitating collaboration between three separate LGA’s.
- Successfully creating a single point for the delivery of collective information resources available for people looking to live, invest or do business within the entire Orange Region.
- Crafting inspirational written and visual content showcasing the Orange Region and the success stories within.
