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CASE STUDY

Discover the Riches

The Discover the Riches campaign showcases Cabonne’s rich and enduring landscape and people enjoying an authentic country experience. The campaign invites people to Take a day, a week.... or a lifetime – to “Discover the Riches”.

The campaign’s primary media vehicle was local television, supported by social media including Facebook, Instagram, YouTube, Google+ and Twitter.

Outcomes:

  • -The WIN News Central West story has been circulated by National Nine News taking our media reach beyond expectation.
  • -Accumulated media reach exceeding 4 million views.
  • -Social Media reach of over 115,000 people and 310,000 impressions.
  • -Over 10,000 engaged users and over 25,000 video views.
  • -Additional media coverage valued at over $100,000.
  • -Website visitation of over 6,000 unique users.
  • -Increased visitation to the villages and their attractions.
  • -Local community engagement and ownership with others sharing and generating content.

DISCOVER THE RICHES

CABONNE

TOURISM

DELIVERABLES

Videography

Photography

Website design & construction

Graphic Design

Social Media Strategy & management

Content Development

Media Liaison

AC_DP_Discover-the-Riches