The Discover the Riches campaign showcases Cabonne’s rich and enduring landscape and people enjoying an authentic country experience. The campaign invites people to Take a day, a week.... or a lifetime – to “Discover the Riches”.

The campaign’s primary media vehicle was local television, supported by social media including Facebook, Instagram, YouTube, Google+ and Twitter.

Outcomes:

• -The WIN News Central West story has been circulated by National Nine News taking our media reach beyond expectation.
• -Accumulated media reach exceeding 4 million views.
• -Social Media reach of over 115,000 people and 310,000 impressions.
• -Over 10,000 engaged users and over 25,000 video views.
• -Additional media coverage valued at over $100,000.
• -Website visitation of over 6,000 unique users.
• -Increased visitation to the villages and their attractions.
• -Local community engagement and ownership with others sharing and generating content.