The Bathurst Winter Festival celebrates cultural heritage, its seasonality and incorporates illuminated heritage buildings, night markets showcasing live music, local food stalls, craft beer and artisan distillery, an outdoor ice rink, a giant ferris wheel and interactive kids’ activities all staged in the historic and beautiful Bathurst Town Square – the site of Australia’s oldest European settlement.

Outcomes

• -24,500 attendees at Brew & Bite and Ignite the Night, surpassing the goal of 20,000.
• -Video views exceeding 20,000 on Facebook alone.
• -Increased social engagement.
• -Increased use of the event hashtag #bathurstwinterfestival.