With many businesses looking to recoup losses felt in the first part of 2020 due to the global pandemic, those who have their online sales game going on are warming up at the blocks for what is gearing up to be the biggest Christmas online shop in history.
Here at Ready Marketing, we have been out and about chatting to forward thinking businesses through a series of marketing workshops sharing our tips for an outstanding end to 2020.
With all the trends of the year geared towards purchasing through social media, the sprint into Christmas is set to get more hectic for retail than we have ever seen.
Our best advice is to make sure you have your business social media basics right NOW! Once you have your social media accounts in shape – the fun really begins with your Christmas marketing only limited by your imagination.
The social media tools you should be using now to get your business Christmas READY!
Make the most of your Facebook and Instagram business pages with these MUST HAVE tools! Not only will you stand out – it’s an easy and FREE way to increase your impressions and engagement NOW.
#1. Facebook Events
Events give people an opportunity to engage with your business in person! They are a great way to promote a seasonal sale, announce a new shop opening, give a demonstration… just to name a few! Remember – sales drive sales. A good seasonal sale could make all your Christmases come at once!
#2. Facebook & Instagram Stories
Stories allow you to create and share full-screen mobile photos and videos as they happen. The content you add will be visible for 24 hours, so they often spark spontaneous and quick conversation. Have fun with polls, tags, animated emojis and more to encourage engagement. Instagram Stories can also be saved as highlighted gallery content or shared to your feed.
#3. Facebook Shop
The Facebook shop tool can help you share your products or services even if you don’t sell them directly online! You can display and sell your products directly on the page, or link through to your online store, making it easy for people to buy!
#4. Facebook Group
Groups provide a space for people to communicate about shared interests. They are also useful to start discussion forums and to chat about specific topics, events or the products and services you offer. They can be public, closed, or by invitation only which is great for clients or members groups.
#5. Facebook & Instagram Live
Facebook and Instagram Live are interactive ways to connect with people through live video. Broadcast live to people from your business page to get more exposure and engage with them in real time.
Take it to the NEXT level!
Now you have your page set up and you are using all the tools, check out these great tips from our Marketing Manager, Tamara, about building your content and managing your page!
Create Attention – You have an awesome picture and now you want to write a post to go with it. Make sure you show your personality, share your day, talk about what is going on!
Show You – Do you hate posting pictures or content about yourself? Unfortunately, in this digital age, that’s what followers are yearning for! Showcasing your personality helps to build your brand and connect with your customers.
Reply – Connect with your followers by replying and engaging. We hear all the time that people are too busy to get to their direct messages or reply to comments. Not replying is like ignoring a business call or phone message. Can you afford to ignore your customers?
Engage – Getting your name out there by following and actively engaging with other pages is a great way to build your profile and audience. You never know where the relationships can take you.
READY to make your Christmas marketing shine?
Once you have your social media basics sorted, the fun can begin with brainstorming Christmas campaigns, sales, and other innovative strategies. Now is a great time to give us a call and ask us how we can make your Christmas marketing shine with stand-out marketing, social media strategies and Facebook Ads.
Give us a call if you are looking to take full advantage of the biggest online Christmas shop in history – 02 6360 1301. We would love to help!
Download our early gift to you here … READY MARKETING CHEAT SHEET –
Our top 8 social media content ideas to try!