Is Your Old Outdated Website Actually a Liability?

A functional, up-to-date website can be the make or break of your business. It’s that simple! If your website doesn’t rank, has outdated information or styling, is slow, or isn’t configured for mobile, then potential customers will get the feeling that your business is outdated too.

Here at Ready Marketing, we are currently involved with an important update for WordPress websites needed to ensure they are operating to their potential.

It has been an excellent reminder to us to implore local businesses to make sure their websites are up to date according to Ready Marketing Digital Developer, Rob Priest.

There is no such thing as a set and forget website!

“Many businesses have employed a set and forget mentality to their website,” Rob explained. “Most have barely touched their websites since they were developed.

“Much has changed in the world of websites, technology and indeed many of these local businesses in the meantime.”

Yet the good old business website has remained the same – sitting as if gathering dust and spiders in the attic of the web.

“Slow, unsafe, and irrelevant – these websites are actually a liability to your business,” Rob outlined.

“It is your responsibility to ensure your business website is up to date both technically and in relation to content.”

You can actually save money by making regular updates!

“Security is the number one concern when it comes to using outdated versions of web content management systems.

“If you are not using the latest version of WordPress, then you are using software with known security vulnerabilities.

“It is essential to ensure that all your WordPress plugins, themes, and the core itself is always up to date to be secure.

“If you aren’t using the latest version you are potentially missing out on excellent new features, upgrades to speed, bugfixes and could potentially have compatibility issues with things such as plugins and themes.

“A word of warning – an update can break your existing WordPress plugins if they weren’t following the best practices and coding standards.

“This is why it’s crucial that you keep regular WordPress backups and only use professionals.”

Let us do the hard work for you!

At the end of the day – keeping your website up to date and working for you can be the last thing you have time to organise while you are busy working in your business.

Let us take the hard work out of it. We currently have a Website Management Plan on offer. A three month plan sits at just $50/month.

For even better value – an annual management plan is $300. The annual plan includes all updates carried out monthly for 12 months.

What is included…

• Monthly update of any core, theme or plugin required.
• Monthly website backup.
• Review and report of issues identified, or repairs required.

*Please note – prices listed do not include repairs.

If you want to know more about our excellent Website Management Plans call us on 02 6360 1301 today. We would love to help!