Google – the gift that keeps on giving…

We all love a good present, but the magic is in the gifts that just keep on giving throughout the year. What would be the greatest gift you could give to your business and ultimately to yourself?

Would it be optimised tools of the trade – the latest and greatest in technology to get the job done, the sales and customers rolling in, the accounts streaming out, and the turnover jumping for joy?

Now is a great time to start thinking about your Christmas and holiday trade and accompanying marketing. Whether the end of the year is full of peaks and/or troughs for your business, there are a few Google tricks of the trade that can still be working for you while you sleep off the Christmas drinks.

Does your website need a Google overhaul?

Here is a quick checklist to see if you are taking advantage of all that Google has to offer for your business.

  • Is your business ranking? Are you in the first page of Google results when your customers are looking for you or your products/services? If not – do you know why? Do you know how to improve your ranking?
  • Have you set up Google My Business? Is it set up correctly? Google My Business is a free tool that lets you manage how your local business appears across Google products, like Maps and Search. Basically, Google My Business can help people find you. Verified businesses on Google are twice as likely to be considered reputable by users.
  • Do you check your website’s Google Analytics (results)? Do you know who is searching for you and how? Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
  • Is your website Search Engine Optimised (SEO)? SEO is one of the most efficient and affordable marketing strategies available to small business today. It truly is a missed opportunity to spend money on setting up and keeping a website active without doing the SEO work to support it. Check out our blog on SEO
  • Does your website have meta tags? Meta tags are snippets of text that describe a page’s content. Meta tags don’t appear on the page, but only in the page’s source code. Meta tags are essentially little content descriptors that help tell search engines what a web page is about.
  • Do you have Google Ads? Google Ads (formerly Google AdWords and Google AdWords Express) is an online advertising solution that businesses use to promote their products and services on Google Search, YouTube, and other sites across the web tailored towards specific marketing outcomes.

If your head is spinning just thinking about the above questions, we understand your pain. You are among the many businesses that we see who need a Google overhaul!

Get ahead of the game and give your business the gift of Google this Christmas! Call the Ready team on (02) 6360 1301 to get started today!