They say two heads are better than one, but in the case of newly rebranded Orange business, Ready Marketing, those two heads also have a team of professionals behind every project.
“It’s certainly a case of two people coordinating the creative efforts of an exceptional professional collective,” explained Ready Marketing General Manager, Dannielle Maere.
“The business was previously known as Adloyalty Creative and was founded in 2012. The rebrand marks the one-year anniversary of our move to Orange and reflects the focus of the organisation leading into the next decade.
“Ready Marketing signifies the evolution of the business into the full-service marketing agency that it is today.”
Dannielle will be leading the business into 2020 along with Marketing Manager, Tamara Pearson. Tamara joined the Adloyalty team just prior to the move to Orange and has cemented herself as part of the dynamic duo steering the new business.
“We know reinvention and rebranding – that’s what we do,” Tamara explained. “It’s actually harder than you would think to rebrand the business you are working in because you are often too close to the subject.
“Many clients we work with say they have tried working on their own marketing in-house. Some have even created a marketing position within the organisation only to find the idea falls flat.
“There is no doubt you have to know your business or product to market it. Working on your own marketing can result in a case of being too close and not being able to step back to see the bigger picture through fresh marketing eyes.
“The creative process of marketing is also difficult to master in isolation. Having a group of professional creative minds working on a project is always a dynamic process and it’s a function we pride ourselves on here at Ready Marketing.
“Moving forward, we are still a one-stop-shop strategic planning and tactical marketing business offering a broad range of services including graphic design, content development, digital marketing, social media and web design.
“We have also further cemented our relationships with key professionals in the video production, commercial photography, and broadcast advertising fields since our move into Orange.
“It has been exciting to be involved with a range of exceptional marketing projects over the past twelve months and we are ready to take on more.”