What is the Facebook Pixel & how do I use it?
In a recent blog we explored the wonders of remarketing and retargeting in your business marketing strategies. Here we take a look at an important little analytics tool, the Facebook Pixel, as a means to measure the effectiveness of your advertising by understanding the actions people take on your website.
How does the Facebook Pixel work?
The Facebook Pixel is basically code that you place on your website. It collects data that helps you track conversions from Facebook ads, optimize ads, build targeted audiences for future ads, and remarket to people who have already taken action on your website.
Technically it works by placing and triggering cookies to track users as they interact with your website and your Facebook ads.
Should I use the Facebook Pixel for my business?
Anyone who is using Facebook ads or thinking about using them, should consider using the Facebook Pixel. It basically means you will be getting the most out of your social media advertising budget.
Even if you’re not using Facebook ads yet, you should install the Facebook pixel now. It will start collecting data right away so that you don’t have to start from scratch when you’re ready to create your first Facebook ad.
Our top 3 reasons to start using the Facebook Pixel now!
- The Facebook pixel provides important information you can use to create better Facebook ads, and better target your ads.
- Facebook tracking pixel data helps ensure your ads are seen by the people who are most likely to take your desired action.
- This allows you to improve your Facebook ad conversion rate and get better return on your investment.
How do I get the Facebook Pixel sorted for my business today?
Why don’t you give us a call or drop us a line at Adloyalty – we’d love to help you get your pixel on and make sure you are making the most of every single one of your advertising dollars!