What is SEO and how does it impact on my business?
Search Engine Optimisation (SEO) is a term given to actions you can take to ensure your website can be found in search engines. It includes the addition of words and phrases relevant to what the site is offering providing a level of website quality control for users.
The saying in the Adloyalty office about SEO is…
“Having a website without SEO is like building a billboard behind a tree – unless you know it’s there you won’t find it.”
Over the past few weeks of working on websites for our clients (ones that we didn’t create), we have noticed a disturbing trend…. a startling lack of SEO!
So – with some urgency we encourage you to read on for the top 5 things you need to know NOW about SEO for your business website…
#1. If your website is not performing the base function of driving customers to your business – it is a waste of time and money.
It doesn’t matter if your website has been done quickly or cheaply or it has been a DIY attempt – it is not serving the purpose of driving customers to your business if it doesn’t have adequate SEO.
#2. You can improve your website traffic easily with SEO.
Whether you just started a new website or want to improve your current content, SEO allows you to increase both the quality and quantity of your website traffic.
Some business owners think that once they create a website, they’re sorted. Yes, it is a fundamental first-step, but there is more to it than choosing a style and chucking a few business and contact details up online.
#3. SEO will make you more attractive to your consumers.
Picture this… you are visiting a shop which you had to find in the back alley of some dodgy suburb via word-of-mouth. You then pick through a cluttered badly put-together display to find what you are looking for.
How confident would you feel about the product and business you are purchasing from? We demand a pleasant and functional shopping experience online. With the market competition today – consumers will soon vote with their feet if your website isn’t up to scratch.
#4. SEO builds a greater degree of consumer trust and brand awareness.
One of the benefits of getting higher rankings is building brand awareness. When your site appears on the first page of major search engines such as Google, your potential customers are more likely to trust your brand when they search for a particular term rather than other brands that don’t have a strong web presence.
Like it or hate it… search engines now play a significant role in making or breaking your brand.
#5. FYI ROI on SEO = Increased CR
Put more simply…the return on your investment for having SEO work done on your website could pay for itself via increasing the conversion rate like no other strategy! SEO-optimised websites are faster, easier to read, and display in all types of devices.
Websites that are easy to read and navigate are more likely to grab and hold attention and therefore feed consumers through to conversion.
SEO is one of the most efficient and affordable marketing strategies available to small business today. It truly is a missed opportunity to spend money on setting up and keeping a website active without doing the SEO work to support it.
It’s commonly believed that SEO related marketing strategies have levelled the playing field for small business owners against larger businesses. It goes without saying that every small to medium business owner should be taking advantage of SEO tactics.
Why don’t you give us a call or drop us a line at Adloyalty – we’d love to help get SEO working for your business website.